Bensimon is a spirit open to the world. It has been an everyday way of life for more than 25 years. Creation is the result of a sensitive and eclectic dialogue with literature, painting and travelling. It is in search of the link between the senses, memory and the world. It touches all generations. Timeless but modern, a large part of the collection is made of essentials and simple basics which are comfortable and are available in a wide range of colours. The fabrics are true, elegant and natural. The Bensimon style is colourful, bright and feminine. It is an emotion generating fashion.