Brands | Rains
The rainy streets of the Danish capital, Copenhagen, comprise the surroundings from where RAINS was created. In a combination of modern city life, with all its diversity and colourfulness, and the need for practical outerwear, RAINS was established as a new interpretation of the traditional raincoat. Modern people’s needs of combining style and function became the foundation. This opened a whole new world of perceiving rainy days as beautiful and inspiring.