René Lacoste, a talented and world-renowned tennis player known for his elegance and originality founded his namesake brand in 1933. Nicknamed “the Crocodile” on the court, this inspired René to make the, now iconic croc, the brand’s logo. With each collection, Lacoste reinvents, always keeping their ethos of minimalism, performance and french elegance in mind, while always breathing life into their motto “life is a beautiful sport”.

Lacoste

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