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Obey | Beanies & Bags

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Brands | Obey

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Founder Shepard Fairey steeps his ideology and iconography in self-empowerment. The clothing is heavily inspired by classic military design, workwear basics, as well as the elements and cultural movements he has based his art career on.