Little Burgundy Privacy Policy

GCO Canada Inc. (“GCO”) values its customers and respects their privacy. This privacy policy (this “Policy”) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. This Policy also describes the choices you can make about how we collect, use and disclose your information. GCO will not collect, use or disclose your personal information other than in compliance with this Policy. By using the website, you agree to the terms and conditions of GCO’s Policy. If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on our website. Following the posting of such changes, your continued use of the website will constitute your acceptance of these changes and you will be bound by such changes. If you do not continue to use the website following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change. You are responsible for regularly reviewing this Policy and any changes thereto.


What kind of information does GCO collect?

We may collect personal information from you when you save or otherwise provide your personal information to us, such as by subscribing to our email newsletter, setting up a user account and password, logging in as a registered user of, searching for a product, making an order for a product, providing information in your account (and you might have more than one, if you've used more than one e-mail address when shopping with us), communicating with us by phone, e-mail, or otherwise or if you complete an entry form to participate in a contest, promotion or survey, whether online or at one of our retail stores. As a result of these actions, you might supply us with personal information, such as your name, e-mail and postal addresses, phone number(s), credit card information, names of people to whom purchases have been shipped, including address and telephone numbers, product interest information and financial information and in certain circumstances, your opinions and individual preferences. We may also maintain a record of your product interests and acquire information about you from our present and future affiliates or divisions (collectively, “GCO Affiliates”).
GCO’s website is directed for use by adults. GCO does not knowingly collect any personal information from children under the age of 13. Those under age 13 should not use GCO’s website or provide GCO with any personal information.


For what purposes does GCO collect my information?

GCO may use your personal information to (i) process your order and to answer questions about the status of your order; (ii) send you or your friends, relatives or associates, products that you have ordered; (iii) maintain contact with you and provide you with ongoing personalized service; (iv) communicate with you (via e-mail, post or otherwise) and provide you with promotional materials and additional information regarding our products, services, surveys, contests, promotions and special offers; (v) help us learn more about your shopping preferences; and (vi) conduct marketing and performance research, to assist us in measuring our customer service, benchmarking our performance and to help us improve our shopping experiences and product offerings. As provided below, you may always choose not to receive promotional materials or marketing information.

Does GCO share my information with third parties?

If you visit or purchase products on the website, participate in a contest, survey, promotion or special offer, or shop at Little Burgundy or any GCO Affiliate, we may share your personal information with that GCO Affiliate, so that it can communicate with you (whether by e-mail, post or otherwise) and provide you with promotional materials and additional information about its products, services, contests, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by this Policy. We do not sell or rent your personal information to non-affiliated third parties except as permitted by law. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this Policy. We may transfer personal information to non-affiliated third parties for processing pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information. We reserve the right to disclose your personal information as required by law, in response to legal process and law enforcement requests, and as necessary to protect the property, interests and rights of GCO and the GCO Affiliates .GCO’s websites may contain links to websites operated by third parties. These websites may collect your personal information. This Policy does not apply to the practices of third parties and GCO does not assume any responsibility for, and by using this website and/or accessing a third party’s website from this website you release GCO of any responsibility for, the actions, practices and omissions of third parties. Please check the privacy policy at each site you visit.

The collection, use, and disclosure of information contemplated in this Policy may involve a transfer of the information to jurisdictions located outside your country of residence that may not have equivalent laws and rules regarding personally identifiable information. By way of example, this may happen if one of our service providers is located in a country outside your home country. In these cases, we will take steps to ensure that your privacy rights continue to be protected.

How do I exercise my choices about receiving promotional communications?

We want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information from us or other GCO Affiliates, or if you do not want us to use your information to enhance your online experience, please let us know by calling us at 1-800-292-0068 or writing us at GCO Customer Services, 2300 Émile-Bélanger, Montreal, Quebec, Canada, H4R 3J4. Please be sure to include your full name and the email address you used when you signed up for our email newsletter. It may take up to 2 weeks to process your postal mail request, during which period you may continue to receive communications from GCO or other GCO Affiliates. You may also unsubscribe from LITTLE BURGUNDY Email services by using the unsubscribe link situated at the bottom of any promotional message you receive from LITTLE BURGUNDY.

What are cookies and how does GCO use cookies on its site?

We may use “cookies” to track your preferences and activities on the website or a GCO Affiliate’s website. Cookies are small data files transferred to your computer’s hard-drive by a website. They keep a record of your preferences making your subsequent visits to the site more efficient. Cookies may store a variety of information, including, the number of times that you access a site, registration information and the number of times that you view a particular page or other item on the site. The use of cookies is a common practice adopted by most major sites to better serve their clients. Most browsers are designed to accept cookies, but they can be easily modified to block cookies; see your browser's help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You should note, however, that without cookies, some of the website's functions will not be available, and the user will lose some of the benefits of the site.

How can I access or change my personal information or withdraw my consent, or make inquiries or complaints in relation to this Policy and GCO’s privacy practices?

GCO will ensure that the personal information it collects is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. You are entitled to request access to and correction of your personal information collected by us. In order to make such a request, or if you have any questions, or to make any complaint in relation to this Policy and GCO’s privacy practices, please contact our privacy officer by writing to:

Privacy Officer
GCO Canada Inc.
2300 Émile-Bélanger
Montreal, Quebec
H4R 3J4

If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with our privacy officer as provided above.

How long is personal information retained?

We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.

How is personal information secured?

We have adopted appropriate measures to ensure the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, each and every GCO employee, mandatory or agent must abide by this Policy.

Third Party Integrated Solutions

We use service providers to provide certain interactive features on our Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on the Site to assist you with your order and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.

Little Burgundy Newsletter: Terms and Conditions

Valid for one-time use in-store and online. Offer cannot be combined with any other promotions. Discount may not be applied to Blundstone and Nike. Other exclusions may apply. 

Little Burgundy & SPC: Terms and Conditions

Valid for one-time use in-store and online. Offer cannot be combined with any other promotions. Discount may not be applied to Blundstone and Nike. Other exclusions may apply. 

Little Burgundy Text Alerts: Terms and Conditions

1. To subscribe to Little Burgundy Text Alerts, text JOIN to 52222. Little Burgundy Text Alerts are SMS messages that notifies you of special offers, sales, and events. Your carrier's standard messaging rates apply to your entry or submission message, our confirmation, and all subsequent SMS correspondence. Message and Data Rates may apply.

2. By subscribing, you provide your opt-in consent to receive recurring autodialed marketing messages to the telephone number you used to send your text message. Msg frequency may vary. Consent is not a condition of purchase. Unsubscribe at any time from all services by sending STOP to 52222.

3. There is no fee to join the Little Burgundy Text Alerts program or to receive messages, and participation is not conditioned on the purchase of any goods or services.

4. Unsubscribe at any time from all services by sending STOP to 52222.

5. For help or information on this program, send HELP to 52222. For additional assistance, contact customer service at 1-800-292-0068 or access support through our contact us page.

6. Downloading content may incur additional charges from your wireless carrier. Please contact your wireless carrier for information about your messaging plan. Your wireless carrier may impose message or charge limitations on your account that are outside our control. All charges are billed by and payable to your wireless carrier. The wireless carriers are not liable for delayed or undelivered messages.

7. By subscribing, you represent that you are the owner or authorized user of the wireless device you use to subscribe for the service.

8. We, nor any wireless carriers, will not be liable for any delays or failures in your receipt of any SMS messages as delivery is subject to effective transmission from your network operator and processing by your mobile device. SMS text message services are provided on an AS IS, AS AVAILABLE basis.

9. Data obtained from you in connection with this SMS service may include your cell phone number, your wireless carrier's name, and the date, time, and content of your messages and other information that you may provide. We may use this information to contact you and to provide the services you request from us, and to otherwise operate, develop and improve the service. Your wireless carrier and other service providers may also collect data about your SMS usage, and their practices are governed by their own policies. We will administer your data in accordance with our privacy policy:

10. We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us information in connection with the Service, you agree to provide accurate, complete, and true information.

11. The service and the content and materials received through the service are proprietary to us or our licensors, and is for your personal, non-commercial use only. You shall not damage, impair, interfere with or disrupt the service or its functionality.

12. The service is available only in the United States and Canada.

13. We may suspend or terminate the service to you if we believe you are in breach of any of our terms and conditions. Your service is also subject to termination in the event that your wireless service terminates or lapses. We may discontinue the service at any time.

14. If you have any questions, contact customer service at 1-800-292-0068. You can also text the word HELP or INFO to 52222 to get additional information about the service. We do not charge for help or info messages; however, your normal carrier rates apply.

15. Little Burgundy reserves the right, in its sole discretion, to modify these Terms and Conditions at any time with or without further notice. To the fullest extent permitted under applicable law, your continued participation in the program after modification constitutes your acceptance of these Terms as modified. We may, in our sole discretion, terminate, change, modify, suspend, make improvements to or discontinue any or all aspects of the service, temporarily or permanently, at any time with or without notice.

16. Valid for one-time use in-store and online. Offer cannot be combined with any other promotions. Discount may not be applied to Blundstone and Nike. Other exclusions may apply. 

Last update: September 5, 2023.