An Attitude that Cares

To know Little burgundy is to know that we have a commitment to our community.
Look no further than our impact statement:

We believe in the power of diversity. We stand for racial equality. We stand for kindness and inclusion. We stand against injustice and violence. Together we are stronger, united through love. Little Burgundy is part of a family with an attitude that cares.

Learn more below about how Little Burgundy encourages an attitude that cares through our work with several inspirational community organizations and projects.

Little Burgundy is a proud supporter of Can'd Aid, a nationally recognized nonprofit operating with a mission to build thriving communities across Canada. Amongst other impressive initiatives, Can'd Aid provides opportunities for underserved youth through art, music, and outdoor recreation.

Most recently, LB has assisted Can'd Aid's work by assembling 200 art kits and building 100 bicycles to be distributed to children and youth through their Music + Art and Treads + Trails branches.

Working with Can'd Aid brings smiles to our team's faces and we are thrilled to continue to support their incredible programs.

As a retailer from Montreal, Little Burgundy takes pride in supporting the communities in which we operate. Our partnership with DESTA, an organization based right here in our namesake neighborhood, is the perfect example.

DESTA supports Black youth in Little Burgundy in reaching their educational, employability, and entrepreneurial goals.

Through DESTA, LB offers tools to help young people start their professional careers. This includes offering professional photoshoots, Zoom training workshops and retail onboarding sessions.

DESTA does work that is close to our hearts and our roots, and we are always excited to support their youth and their mission.

La Rue Inspire is a creative collective focused on community building and raising social awareness through multiple artistic mediums. When exploring ways to give back and honour community, we knew to look no further than La Rue Inspire. They have been holding events by and for the community for years and continue to do impressive and meaningful work.

Together, along with the support of Reebok, 'we supported the people who support the people'. To do this, we hosted 19 community leaders for a recognition dinner. The well-deserving dinner guests were individuals who manage youth centres, support people without housing, and help give communities access to sports, arts, music, care and so much more.

We can’t wait to collaborate with La Rue Inspire again and again, as their work and energy aligns so perfectly with ours.

Floyd is a Canadian brand dedicated to individuality and craftsmanship. Floyd shoes are crafted with minimalist style and maximalist thought in every detail, from the quality of the leather that they source to the ethics of the factories that they work with.

In Fall 2021 alone, Floyed donated over 200 pairs of shoes to be distributed through five important community organizations: Spectre de Rue, Auberge Madeleine, Maison du Père, and DESTA.

We’re excited to continue to aid Floyd in their ethical practices and community support work.

To celebrate our 15th year anniversary, we organized free historical tours in Little Burgundy’s neighborhood Montreal in collaboration with Rito Joseph and Reebok.

Rito, a guest speaker and tour guide in Montreal, is known for his work in the cultural field and his captivating historical walks. These walks highlight Montreal’s Black community and its significant impact on local and international culture.

For the occasion, our amazing graphic designer Carolane Bélanger designed T-shirts illustrating legendary musician Oscar Peterson, who grew up in the little burgundy community. From the first Black community center to beautiful murals representing jazz pioneers, we truly had the best time learning more about the Little Burgundy neighbourhood and recommend the tour to everyone!

Powered by Little Burgundy and Reebok, La Rue Inspire conducted an art exhibition that showcases Black hairdos as artworks. Hair is one of the unique ways people express their individuality. For many communities, it goes beyond practicality and aesthetics; it’s a glimpse into the culture, traditions, and techniques passed down over time. This is particularly true for black hair as it encompasses all of these elements.

Yodit Michele, a.k.a. YOYO, is a hairdresser who uses her artistry, skill, and knowledge daily to create hairstyles rooted in form and function. For her first show titled “MY HAIR IS ART”, she aimed to push herself creatively while showcasing the beauty and power of black hair and how it can be transformed to tell a story and stretch the imagination.

We are amazed at YOYO’s beautiful creations and wish to partake in such meaningful projects soon.

The holiday season can be a challenging time for seniors. For most of us it’s a time to gather with loved ones and share delicious food, but for others it can mean having to deal with loneliness.

With this initiative, we hope to bring a little bit of light and love to the seniors of our community by bringing together two generations. We had 100 youths draw personalized holiday cards for seniors in the Southwest community of Montreal. For each card that was created, Little Burgundy and Reebok provided a $100 grocery gift card to a family struggling with food security, totaling $10,000.

It was important to us to not only bring love and warmth to the seniors, but also a little help to families in need.

Our recent projects