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ASICS

ASICS

ASICS
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Brands | ASICS

In 1949, Mr. Kihachiro Onitsuka started his athletic footwear company (Onitsuka Co., Ltd.), manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS believes in the positive impact of sport on the mind.