A new UltraBOOST to fight ocean pollution
The UltraBOOST x Parley drops tomorrow
PSA: New UltraBOOST. Yes, you read correctly. Adidas is releasing a new UltraBOOST that is here to fight ocean pollution, one sneaker at a time.
Once again, adidas shows that they are true leaders and always one step ahead of the game. Wanting to take action in the problem that is ocean pollution, they teamed up with Parley - a network of creators, thinkers and leaders who are on a mission to change the world. They’ve put in place a program that helps fight ocean pollution by upcycling water bottles reclaimed from beaches and coastal communities before they reach the oceans.
To help promote the initiative, adidas is releasing a special UltraBOOST style that has a Primeknit upper made of Parley Ocean Plastic. In other words, your next favorite pair of shoes will prevent 11 water bottles from ending up in the ocean.
Isn’t it sweet?
