JOY RIDE
2/24/2022
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Come take our Spring 22 campaign for a spin.
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Feel that? Spring is “almost” here. The warm air, the sunshineback in all its glory. After being cooped all winter long, it’s time to venture out on two wheels, leaving your cares behind you. Newfound freedom breeds inspiration, as the world moves past you. This is true bliss and the first of many joy rides of the season.
Ride off in our spring collection featuring retro platforms, clogs and a creamy colour palette you won’t want to missplus, new brands like Merrell, Salomon, Asics and more. |
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Credits
Creative Direction, Concept, Casting & Production: Super Bonjour
Producer: Jade Fortin Côté Assist: Laurie Labrecque
Photo: Jennifer Li Assists: Mary Chen and Yue Feng Jiang
Video: Gérardo Alcaine Assist: Nicolas Vasquez
Styling: Haji Maa Assist: Vladim Vilain
Set Design: Lisa Yang Assist: Xavier Gravel
H&M: Celica Puth
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