NINE-TO-FIVER

10/3/2018

All eyes on our Fall '18 campaign.

Power point me in the right direction to a cocktail.

It’s quarter to five. After a full day of blue-sky-thinking, Worker 472 was exhausted. Her flight risk was high turnover ahead. W472 led the strategization meeting that day. With her guidance, the team aligned on the vision for the product proposal, settling on a company wide rebrand. But that wasn’t what was draining W472’s resources. Her side hustle, the e-commerce app for global monetization, was going alpha to beta mode next week. It was time to pivot into adjacency. Crowdfund your idea and go viral, she repeated to herself ; this was her mantra. This editorial pays tribute to W472, the new age nine-to-fiver, the one invoicing you from their glass walled collaborative workspace.