By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture. The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. By the end of the ‘90s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle.

UGG

Women's Adirondack III Boots in Brown Women's Adirondack III Boots in Brown
Women's Adirondack III Boots in Brown UGG
$295.00
Women's Adirondack III Boots in Black Women's Adirondack III Boots in Black
Women's Adirondack III Boots in Black UGG
$295.00
Men's 5521 Butte Boots in Black Men's 5521 Butte Boots in Black
Men's 5521 Butte Boots in Black UGG
$295.00
Women's Kesey Boots in Black Women's Kesey Boots in Black
Women's Kesey Boots in Black UGG
$195.00
Women's Kesey Boots in Brown Women's Kesey Boots in Brown
Women's Kesey Boots in Brown UGG
$195.00 $154.98
Men's 5521 Butte Boots in Brown Men's 5521 Butte Boots in Brown
Men's 5521 Butte Boots in Brown UGG
$295.00
Women's Classic Short II Boot Women's Classic Short II Boot
Women's Classic Short II Boot UGG
$195.00
Women's Classic Short II Boot Women's Classic Short II Boot
Women's Classic Short II Boot UGG
$195.00
Women's Classic Mini II Boots in Chestnut Women's Classic Mini II Boots in Chestnut
Women's Classic Mini II Boots in Chestnut UGG
$175.00
Women's Adirondack III Waterproof Boots in Grey Women's Adirondack III Waterproof Boots in Grey
Women's Adirondack III Waterproof Boots in Grey UGG
$295.00 $239.98
Men's Brock II Waterproof Sneakers in Brown Men's Brock II Waterproof Sneakers in Brown
Men's Brock II Waterproof Sneakers in Brown UGG
$125.00
Men's Brock II Waterproof Sneakers in Black Men's Brock II Waterproof Sneakers in Black
Men's Brock II Waterproof Sneakers in Black UGG
$125.00
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