By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture. The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. By the end of the ‘90s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle.
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Women

Women's Adirondack III Boots in Brown Women's Adirondack III Boots in Brown
Women's Adirondack III Boots in Brown UGG
$295.00
Women's Adirondack III Boots in Black Women's Adirondack III Boots in Black
Women's Adirondack III Boots in Black UGG
$295.00
Women's Kesey Boots in Black Women's Kesey Boots in Black
Women's Kesey Boots in Black UGG
$195.00
Women's Kesey Boots in Brown Women's Kesey Boots in Brown
Women's Kesey Boots in Brown UGG
$195.00
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Men

Men's 5521 Butte Boots in Brown Men's 5521 Butte Boots in Brown
Men's 5521 Butte Boots in Brown UGG
$295.00
Men's 5521 Butte Boots in Black Men's 5521 Butte Boots in Black
Men's 5521 Butte Boots in Black UGG
$295.00
Men's Harkland Waterproof Boots in Black Men's Harkland Waterproof Boots in Black
Men's Harkland Waterproof Boots in Black UGG
$250.00
Men's 5521 Butte Boots in Grey Men's 5521 Butte Boots in Grey
Men's 5521 Butte Boots in Grey UGG
$295.00

Accessories

Stain & Water Repellent
Stain & Water Repellent UGG
$15.00
Shoe Care Kit
Shoe Care Kit UGG
$35.00