By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture. The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. By the end of the ‘90s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle.
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Women

Women's Adirondack III Boots in Sand
Women's Adirondack III Boots in Sand UGG
$295.00
Women's Adirondack III Boots in Brown
Women's Adirondack III Boots in Brown UGG
$295.00
Women's Adirondack III Boots in Black
Women's Adirondack III Boots in Black UGG
$295.00
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Men

Men's Brock II Waterproof Sneakers in Brown
Men's Brock II Waterproof Sneakers in Brown UGG
$125.00
Men's Brock II Waterproof Sneakers in Black
Men's Brock II Waterproof Sneakers in Black UGG
$125.00
Men's Neumel Boots in Chestnut
Men's Neumel Boots in Chestnut UGG
$190.00
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Accessories

Women's Dakota Cognac Slipper
Women's Dakota Cognac Slipper UGG
$135.00
Women's Birche Fluffy Beige Slipper
Women's Birche Fluffy Beige Slipper UGG
$110.00
Women's Aira Knit Grey Slipper
Women's Aira Knit Grey Slipper UGG
$150.00