Western Flow: New Beat. Same Soul.
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Saddle Up with adidas Samba OG Western
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Your favourite icon rides West Inspired by retro music and a nostalgic feel, the Samba OG Western takes on a new beat. The classic, low-profile sneaker maintains its timeless status in beige, smooth leather, while brown Nubuck leather details, like adidas’ signature three-stripes, add an elevated, warm feel to the shoe. The toe and heel feature cut-out detailing that add Western flair a subtle nod to the embroidery and stitching usually found on cowboy boots and vintage shirts. |
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Inside the adidas Exclusive SS26 Cinematic yet intimate, Western influence runs through our campaign, from the styling to the soundtrack, blending hip-hop energy with a slower, analog feel. A true testament to the adidas Samba, modern yet familiar, effortless yet rebellious. |
LB x Boxcar Social laneway
From March 15 to 17, 2026, LB took over Boxcar Social Laneway with Room 298, an invite-only, after-hours listening space shaped by community and music.
The space unfolded as a physical extension of the Western Flow campaign. Warm lighting, music and the ongoing chatter of conversation set a slower pace; community and creatives came together to shape the experience and create a moment at once personal and culturally connected.
A custom toasted caramel latte and limited run of custom branded cassettes grounded the experience in something tactile a nod to the campaign’s analog inspiration while offering guests the chance to win a pair of the Samba OG Western.
Designed to feel elevated yet engaging, the experience blurred the lines between campaign and real life.
No rush. Just good coffee and good music. Western Flow, in real time.
LB x Boxcar Social laneway
From March 15 to 17, 2026, LB took over Boxcar Social Laneway with Room 298, an invite-only, after-hours listening space shaped by community and music.
The space unfolded as a physical extension of the Western Flow campaign. Warm lighting, music and the ongoing chatter of conversation set a slower pace; community and creatives came together to shape the experience and create a moment at once personal and culturally connected.
A custom toasted caramel latte and limited run of custom branded cassettes grounded the experience in something tactile a nod to the campaign’s analog inspiration while offering guests the chance to win a pair of the Samba OG Western.
Designed to feel elevated yet engaging, the experience blurred the lines between campaign and real life.
No rush. Just good coffee and good music. Western Flow, in real time.
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Moments in Motion Over the course of the weekend, Room 298 unfolded across a series of immersive moments, each one extending Western Flow beyond the campaign. Around the room, guests moved between experiences. While the cafe experience offered a change of pace and the chance to slow down, a live DJ set carried the energy and set the tone for the event. A custom gold foil sneaker engraving station, a nod to the Samba’s legacy, made each pair feel personal. A portrait studio extended Western Flow into the physical space, capturing guests in the same warm tones and Western-inspired atmosphere. Each element came together to create a space that felt intentional, immersive and connected. Moments were captured as they unfolded, highlighting how community and style meet in motion. |
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Hollaback DJ Set A live DJ set by Hollaback shaped the sound of Room 298, tapping into a growing underground music community in Toronto. Built to complement the listening room environment, the set gave rhythm to conversation and set the tone for the night; a modern take on the traditional listening bar, where music and space move together. The set lives beyond the weekend, captured to offer a continuation of the moment . Listen to the full mix below. The adidas Samba OG Western is available to shop now. Style it your way, paired with your favourite worn-in jeans, midi skirt or denim cut-offs. Effortless, but intentional. Not sure about sizing? Try our Samba Size Guide to find the perfect fit. And if you need a second opinion, enjoy easy returns online and in-store. |
Western Flow is a celebration of movement shaped by music and community. Thank you to everyone who made this campaign possible.
Photographer: Éléonore Côté-Savard
Light Tech: Mélodie Derderian
Light Tech: Emilie Velsquez Gilbert
Videographer: Miguel P. Jimenez
Video Assistant: Gabriel-Marie de Vinck
Set Design: Bonnet
MUA: Cynthia Bouchard
Stylist: Farah Benosman
Talent: Raffie Pierrilus
Writer: Lorenza Mezzapelle