Western Flow: New Beat. Same Soul.
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Saddle Up with adidas Samba OG Western
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Your favourite icon rides West Inspired by retro music and a nostalgic feel, the Samba OG Western takes on a new beat. The classic, low-profile sneaker maintains its timeless status in beige, smooth leather, while brown Nubuck leather details, like adidas’ signature three-stripes, add an elevated, warm feel to the shoe. The toe and heel feature cut-out detailing that add Western flair a subtle nod to the embroidery and stitching usually found on cowboy boots and vintage shirts. |
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Inside the adidas Exclusive SS26 Cinematic yet intimate, Western influence runs through our campaign, from the styling to the soundtrack, blending hip-hop energy with a slower, analog feel. A true testament to the adidas Samba, modern yet familiar, effortless yet rebellious. |
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LB x Boxcar Social Laneway
Inspired and ready for the rodeo? Friday, March 15 to Sunday, March 17, 2026, we’re taking the launch beyond the listening room and into the city. LB invites you to join us at Toronto’s Boxcar Social Laneway for a limited taste of the adidas Exclusive SS26. Slow down and settle into the intimate space. Warm lighting, vinyl on rotation, conversation getting lost in the soundtrack. It’s a mirror of the cinematic world created in our campaign. At the bar, sip a custom toasted caramel latte and enjoy the depth of a shared, slow moment. Throughout the weekend, guests will have the chance to win one of 20 pairs of adidas Samba OG Western, with exclusive discount codes available in-venue. No rush. Just good coffee and good music. Western Flow, in real time. |
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Stay tuned
More from the adidas Exclusive SS26 is on the way, including behind-the-scenes moments, DJ sets and a look at the community that brought Western Flow to life. In the meantime, the adidas Samba OG Western is available to shop now. Style it your way, paired with your favourite worn-in jeans, midi skirt or denim cut-offs. Effortless, but intentional. Not sure about sizing? Try our Samba Size Guide to find the perfect fit. And if you need a second opinion, enjoy easy returns online and in-store. |
Western Flow is a celebration of movement shaped by music and community. Thank you to everyone who made this campaign possible.
Photographer: Éléonore Côté-Savard
Light Tech: Mélodie Derderian
Light Tech: Emilie Velsquez Gilbert
Videographer: Miguel P. Jimenez
Video Assistant: Gabriel-Marie de Vinck
Set Design: Bonnet
MUA: Cynthia Bouchard
Stylist: Farah Benosman
Talent: Raffie Pierrilus
Writer: Lorenza Mezzapelle

