As we know, the holiday season can be a challenging time for seniors. They are often socially isolated, which can be even harder at this time of year. As we try to remember to keep our hearts open, we really think that love and companionship can go a long way. With this initiative, we hope to bring a little bit of light and love to the seniors of our community.

With this project, we decided to bring together two generations. We had 100 youths draw personalized holiday cards for seniors in the Southwest community of Montreal. For each card that was created, Little Burgundy and Reebok provided a $100 grocery gift card to a family struggling with food security, totaling $10 000. It was important to us to not only bring love and warmth to the seniors, but also a little help to families in need.