VP Marketing and E-Commerce
I began my career in Ecommerce at La Vie En Rose. I joined the ALDO Group in 2013 as the Ecommerce Manager for their Little Burgundy division. My omni-channel vision allowed me to quickly rise to the role of Marketing and Ecommerce Director in 2015, overseeing both digital and brick-and-mortar marketing, as well as managing a team of designers. I recently have been promoted to Vice President of Marketing and Ecommerce for Little Burgundy.
do you like most?
Working for Little Burgundy definitely join the best of what I could wish for working in marketing. As a retailer with a strong personality, we develop our own brand DNA through our partnerships, seasonal campaigns, magazines and various initiatives that make us singular on the market. In addition to this branding aspect, we also combine our retailer efforts with our brand partners to make their own campaigns shine in a very singular way that always stay true to LB tone of voice and will appeal to our fashion forward customers. Mixed with that is obviously our LB crew, all passionate people that are only striving for the very best! Seeing my team taking initiatives and making decisions that are bringing LB to the next level will always remain a great source of fulfillment and satisfaction in my work.
So hard to tell as there have been so many in the past few years. Little Burgundy has accomplished so much to evolved in a much stronger brand and a retailer that strive to promote our portfolio of brands in the best way we can. The most recent project that excited me the most is probably our SS18 campaign. First time we went abroad to shoot not only a campaign that would give justice to our amazing collection of Vans, Converse, Herschel and so many other branded products that we carry. It was also the first photoshoot for our two singular house brands, LB and Floyd. Seeing the result of this amazing campaign and how we can bring our ideas to life through an amazing team was a real accomplishment... In addition of obviously enjoying Mexico with such a fun and talented team.
Director Merchandise Management
Analyzing my reports is what I like the most. It’s always so interesting to see the results of what we bought a year ago. We learn something new every time!
Creating our Little Burgundy collection with the team is a project that I enjoy and that really inspires me. Travelling in Europe, doing trend research and brainstorming with the team - that’s what I love the most. Every season when the products arrive in stores, we get to see the results and that’s the best reward we can get!
Travelling. One of my goals is to see every country on the planet! Every year, my partner and I choose a new country to discover. To me, being away and learning about a different culture is the best “food” for your brain. I always want to see more and I don’t think I’ll ever get enough! As soon as we get back from a trip, I start planning the next one. I’m addicted!
Director of Finance and Planning
My workday starts out earlier than most at the LB Head Office. I will analyze our Daily Sales first thing when I arrive at 7:00am and then assess my Week/Month/Quarter/Year to-do list - what task, analysis or project must be prioritized accordingly based on the calendar of events. Also, a daily meeting with the rest of the management team is usually scheduled in.
do you face?
My role does connect with many departments, therefore, on any given day, a challenge can arise. Whether it’s assessing how to increase sales through promotions, keeping our Inventory reserve in line, implementing and working with our team with the in-season managing of our OTB report Above all, ensuring that profitability is high and set to the expectations of Genesco.
Sports, statistics/fantasy sports (love the numbers!). Music. I starting playing drums when I was 15 years old and I just picked up guitar, which I taught myself last year. Last but not least, my family having a loving and supportive wife, watching our son grow up so fast, with another boy on the way due in March - it’s priceless and I feel very fortunate!
Director of Merchandise Allocation
A typical day in the life of a Merchandiser consists of analyzing sales by brand, store, region, product or category for a specific period (year, quarter, month, week) in order to draw conclusions that will guide specific actions like the allocation of future orders. Our job is to ensure that the right products are in the right stores, in the right quantities, at the right time. A typical day for me can be summed up as products, analyzing, planning and action plans!
Interacting with different departments and everybody collaborating together to offer consumers the best products at the right place, in the right quantities and at the right time, in order to achieve bigger sales objectives year after year. I also get to learn a lot from the incredible people I work with and attend conferences that help me improve myself as a leader and that introduce me to new strategies and retail innovations.
Without a doubt the Little Burgundy transition from the ALDO Group to Genesco. I had the opportunity to work on the merchandising system, warehouse and logistical company changes. This project allowed me to participate in different meetings regarding other aspects of the company like Marketing, Finance, Buying and Operations. My expertise grew that much more from working on this project.
Senior Graphic Designer
My day consists of creative discussions, overviewing design for print, in-store and web. It consists of a ton of research and lots and lots of design. Also, I can’t forget that fun and laughter are a part of every workday.
do you like most?
I love the fact that at Little Burgundy I can be myself; my wild and crazy self lol. But in all seriousness, LB lets me be creative and push boundaries in an industry that I love so much. I get to explore and try new things, and not a lot of places will let you do that!
We get to work on our magazine twice a year, which could be viewed as our seasonal campaigns. It’s hard to pick just one project because each one is so special, but if I had to choose, it would be the FW16 Magazine because it was my very first campaign for the company.
At LB, no day is the same. I usually try to start my day with a quick dive into product performance reports. I like to see which products are trending online and enhance their visibility on the product listing pages. We also get new arrivals daily - my job is to make sure they make their way on the site. Then I can go from selecting products for our online marketing pushes and product stories, organizing photoshoots for our newsletters and social media content, and supporting the ecommerce department in our larger scale projects.
I love working on website enhancement projects to optimize the user experience. I also love being involved with creating content to feature our products online.
I’m passionate about movement. Outside of work, you can find me at a hot yoga studio or at the barre. In fact, I teach barre fitness classes on the side. It encourages me to connect with people, helps me to communicate effectively and has definitely helped develop my leadership skills - all while breaking a sweat.
My adventure at Little Burgundy started 7 years ago. At that time, I was a full time student so I worked as a part time Sales Associate. Little did I know that I was going to catch the “retail bug”. Right from the start, the work environment, my colleague’s energy and the company culture captivated me.
I soon became a Sales lead, and that was only the beginning of a great journey. I was promoted Assistant-manager, and then store Manager the next year. I managed 5 stores before being promoted to District Manager 2 years ago.
do you face?
As a district Manager, I constantly visit stores to make sure that instructions are followed perfectly. Each store is different and has its own customers and reality. What’s challenging is to adapt the execution based on each store’s particularities, while following instructions.
Without hesitation, my team! I’m lucky enough to have a winning team! I call them The Gladiators.
It might sound very cliché, but when you’re surrounded by great people, everything is easier and better. I work with dynamic, passionate, competitive managers. I’m so proud of them and they’re the reason why I love my job so much. The sense of belonging is so strong that even if there’s friendly competition, support and teamwork are always first.
How I got hired is actually a pretty funny story. Five years ago, I went shopping at my favorite sneaker spot, Little Burgundy. As I was waiting to try on shoes, I began looking for some hats. Another customer was also looking at them. I saw a hat that would match the guy’s clothes that day so I decided to talk to him and let him know what I thought. And just like that I was helping him pick out some stuff to match the outfit he had on, from the socks to the hat, to the matching scarf with the perfect pair of Air max 90 all black. When he went to the cash to pay and the cashier asked him who had helped him today, he pointed at me. The look on his face was priceless when I told him I didn’t work there. A couple minutes later, the store manager approached me and asked if I wanted to work at LB. I instantly said yes!
I usually get to the store 2 hours before opening time. I make sure the store is clean and that all the products are on shelf. I prepare my day (setting the goals, checking the schedule) and I look at my emails to see if there’s anything specific we have to do that day. I also tour my stockroom to make sure are stock levels are ok and I visit our website to see if there are any special online promotions or exclusive products that I should be aware of.
I don’t want to sound bias but I love everything about my job, the people I meet and get to hire and the feeling it gives me when the same people get promoted or find real success within the company or just in life. I love the vibe and the feeling in store, our image and the LB DNA.