Captured On Pause
You can't rush the ride, but you can own the moment.
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Between floors, between places, between versions of ourselves. The city is full of quiet stages: elevator mirrors, escalators, crosswalk pauses. A chance to pause, check in, or check out. This campaign lives in that in-between. It’s about those spaces that become a frame for the everyday rituals that shape us, and the shoes that move with us. Read on and discover the shoes setting the tone for the season ahead. |
In-Between Boots
Jumping from one plan to the next calls for shoes that can do it all, and that starts with a good pair of boots. Think Timberland for work days that roll into laid-back nights, Dr. Martens and Vagabond for when you want to feel both edgy and dressed up, or Blundstone for days when you’re always on the move. Transitional footwear like these truly work for everything.
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Jumping from one plan to the next calls for shoes that can do it all, and that starts with a good pair of boots. Think Timberland for work days that roll into laid-back nights, Dr. Martens and Vagabond for when you want to feel both edgy and dressed up, or Blundstone for days when you’re always on the move. Transitional footwear like these truly work for everything. |
All-Weather Kicks
Chilly weather doesn’t mean putting your sneakers away. In fact, they’re the perfect fall go-to for those unpredictable days. Want something a little cozier for the season? Try the UGG Lowmel sneakers for a warmer twist. For a sportier silhouette, New Balance and Asics never miss. You also can’t go wrong with adidas: timeless styles like the Samba and Spezial pair effortlessly with jeans, trousers, and cargos, while the Tokyo colourways offer a sleeker option. Your fall usually looks like exploring by day and chilling by night? Check out Salomon and Keen for the coolest hiking shoes, or for your next coffee run staple.
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Chilly weather doesn’t mean putting your sneakers away. In fact, they’re the perfect fall go-to for those unpredictable days. Want something a little cozier for the season? Try the UGG Lowmel sneakers for a warmer twist. For a sportier silhouette, New Balance and Asics never miss. You also can’t go wrong with adidas: timeless styles like the Samba and Spezial pair effortlessly with jeans, trousers, and cargos, while the Tokyo colourways offer a sleeker option. Your fall usually looks like exploring by day and chilling by night? Check out Salomon and Keen for the coolest hiking shoes, or for your next coffee run staple. |
Cozy season
Time to ditch the idea that cozy footwear belongs only indoors, spoiler: it’s just as stylish outside. Our top picks this season? The classic Tasman and the Tazzelle for a little extra flair, or keep it simple with The North Face mules for all-day comfort. And if you love your Birkenstock sandals, you’re going to love the brand’s shearling clogs, the perfect seasonal upgrade.
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Time to ditch the idea that cozy footwear belongs only indoors, spoiler: it’s just as stylish outside. Our top picks this season? The classic Tasman and the Tazzelle for a little extra flair, or keep it simple with The North Face mules for all-day comfort. And if you love your Birkenstock sandals, you’re going to love the brand’s shearling clogs, the perfect seasonal upgrade. |
Wherever you’re headed next, choose the right footwear to make the moment (and fit) worth capturing. |
A big thank you to the team who worked on this project!
Creative Direction: Super Bonjour
Production: SummerHouse / Production Assistants: Marco Olmos & Djale Laoun
Set styling: Studio Bonnet
DoP & Video Editor: Jay Boivin / Key Gaffer: Phil Robitaille / Key Grip: Lucas Navannec
Stylist: Farah Benosman / Assist: Patou
MUA: Mayillah
Photographer: Samuel Fournier / Light Assistant: Mitchell Wright / Digitech: Jeremy Bobrow
Models: Celeste & Barry & Daniel & Florence