DELULULAND

3/5/2024

LB is introducing a very colourful campaign for SS24

DERIVED FROM THE WORD "DELUSIONAL", DELULU, THE THEME OF OUR NEW CAMPAIGN, IS OFTEN USED TO DESCRIBE SOMEONE WHO HOLDS UNREALISTIC OR OVERLY IDEALISTIC BELIEFS OR FANTASIES. WE’RE NOT LOSING OUR MINDS, WE’RE JUST PLAYING WITH THE BOUNDARIES OF REALITY (AND WE LOVE IT!). DELULULAND KEEPS THINGS A LITTLE INTERESTING. IT’S NOT AN UNATTAINABLE WISH IF WE CAN MANIFEST IT, AND IT’S NOT A CRUSH, IT’S A DELUSIONSHIP. SO BE READY FOR OUR CAMPAIGN TO BRING YOU A LITTLE BIT OF DAYDREAMING, FRESH KICKS AND A HINT OF FANTASY.

This season, we are diving headfirst into the absurd and unleashing mind-bending and colourful visuals including beach, sunsets, birds and frogs. Think of it, and it becomes real, everything is possible when delulu is the solulu!

Our Spring collection will include some styles that are making a huge comeback in bold colourways. Don’t worry pastel lovers, we also got you covered! As always, we will offer the trendiest shoes as well as the classic sneakers, the retro platforms and some cute sandals for summer! Keep an eye out for the new brands coming in 2024! ;)