A ROCKING SHOE DROP
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LB and The Beaches team up for an electrifying collab
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For our latest shoe launch, we’ve collaborated with the coolest rock band (in our humble opinion), The Beaches , to unveil the Converse Run Star Trainer in three vibrant colors. We kicked things off with an exclusive live show featuring the band, followed by a gathering with some beloved Toronto influencers. They had the chance to socialize and discover the new pairs. We're head over heels for this collab, and trust us, you will be too!
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If you don’t know them yet, it’s time to get acquainted with the Toronto band known for viral hits like “T-Shirt” and “Blame Brett.” But don’t be fooled The Beaches are seasoned artists who have been making waves for nearly a decade. This year, they won Rock Album of the Year and Group of the Year at the 2024 Juno Awards, showcasing their immense talent and popularity. As a female-led rock band, they have a special place in the hearts of their fans and continue to break new ground in the music scene.
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Converse was the perfect match for this collaboration, with the brand known as a timeless symbol of style and self-expression. The Run Star Trainer captures the essence of sports and style. It’s a shoe for every mood, effortlessly keeping up with your evolving style. Whether you prefer timeless neutrals or eye-catching colors, this shoe is perfect for any outfit, any day, and any version of yourself. With its fresh, modern take on classic low-profile trainers, the Run Star Trainer provides countless ways to make it your own.
To showcase the new shoes, The Beaches took the stage at Brockton Haunt, delivering an electrifying live performance wearing the Converse Run Star Trainer. Each band member styled the shoes in their own unique way, perfectly capturing the essence of the Run Star Trainer: "made for every version of you." We turned up the excitement by hosting an exclusive event with Toronto’s beloved fashion influencers, filled with fun, music, and delicious food. Influencers had the chance to explore and receive different colors of the Run Star Trainer, styling them to match their personal flair. And let’s not forget our Toronto store managers who joined the festivities, adding to the vibrant mix of style and creativity. |
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Watch the Beaches' exceptional performance below:
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Thank you to everyone who made this campaign possible. We hope this vibrant celebration of individuality and bold self-expression inspires you to embrace your true self.
Credits
Creative Direction: Les Squeak Production: Rodeo Prod Director: Kevin Calero Director of Photography: Tristan Ng Photographer: Becca Hamel Executive Producer: Travis Richel Producer: Julia Batista Offline & Online Editor: Soji & Shakes & Oyinsan Editor: Brett Erina Colour House: Studio Feather Colourist: Kevin Wu Colour EP: Emily Goldberg Colour Producer: Sara Windrim 1st Assistant Director: Rosa Mussa Editor: ByShakes Production Coordinator: Simon Mohos Director's Assistant: Jacob Robert Key PA: Lucas Ranalli PA: Darius Jones 1st Assistant Camera: Marco Cheng Camera Trainee: Gio Lucero Gaffer: Rory Summerville Key Grip: Erixon Bernardo Swing: Nate Belgrave Production Designer: Selina Negales Set Dresser: Reana Olegario and Emi Maruyama Wardrobe Stylist: Shae Holt Hair & Makeup Artist: Liv Tsai Assist: Myla Martin Biggest thanks to The Beaches for an amazing performance! |